Home · Work With Me · Writing · About · Contact
About
I've spent almost two decades watching people build on shaky ground. Now I help them stop.
Instructional designer, curriculum architect, and a person who's genuinely bad at watching someone struggle with something fixable.
Here's how I got here
I didn't set out to build two frameworks. I set out to help people learn things, and kept running into the same wall from different directions, for almost two decades.
It started in 2008, working for a staffing company called Workaholics for Hire, which placed me on support desks for other people's online programs. My first placement was answering support questions for a WordPress training program run by Shawn Casey - which meant going through the entire training myself first. That was my introduction to WordPress.
From there I moved to a support desk for Tellman Knudson, whose program taught email marketing and list building. Same job, different subject: understand the material well enough to help someone else use it.
Eventually that led to a job with George Brown on Google Sniper, a monthly subscription course sold through ClickBank that walked people through setting up their own online business. I was the only woman, the only American, and the only person over 30 on that team.
Around the same time, I started working alongside Harlan Kilstein, helping his clients set up their websites and their early social media presence - back when Facebook pages were the whole game, long before anyone was talking about "community" online. Over the years that turned into working across several of his programs, on everything from content and list-building to, more recently, his Skool communities on AI and business building.
Across every one of those support desks and programs, I kept seeing the same thing. People genuinely trying to build something. Some struggled with the tech. Almost all of them struggled with WordPress at some point. But underneath that, there was a deeper problem: people who could not say clearly what they were building, or who it was for, or why anyone should care. The tech was never the real obstacle. The clarity was.
That ran from 2008 to about 2016. Then I moved into formal instructional design - designing and facilitating live cohort programs for organizations like Verizon and United Way, and later running sixteen cohort programs in under two years through GeekPack. Different rooms, different stakes, same wall. I'd watch engagement drop off at the same points every time, no matter how good the content was.
The Google Sniper team, mid-2010s. Only woman, only American, only one over 30!.
Most recently, this work lived inside GeekPack, where I got to run it at scale - sixteen cohort programs in under two years, watching the pattern hold up again and again.
That chapter closed this year, and I'm building the next one now - taking everything from two decades of watching this same problem and putting it directly into the hands of the people who need it, without a company in between.
If you're reading this while I'm still figuring out exactly what that looks like - welcome. You're early. I'd rather build this in the open than pretend I have it all figured out before I've even started.
A few things worth knowing about me
I don't do vague. If something is unclear, I'll say so directly - about your business, your curriculum, or my own work in progress.
I've sat in enough cohort rooms and watched enough course launches to know the difference between someone nodding along and someone actually getting it. I design for the second one.
I'm not interested in giving you more tactics. I'm interested in finding the decision you haven't made yet, because that's usually the actual problem.
And I still get genuinely annoyed watching someone smart and capable stay stuck on something fixable. That annoyance is basically my whole business model.
Credentials, briefly
— Almost two decades watching the same clarity problem across online business, marketing, and education, starting in 2008 — Early support desk work for Shawn Casey and Tellman Knudson, then Google Sniper with George Brown, then years working across Harlan Kilstein's programs — A decade in formal instructional design and live cohort facilitation — 16 cohort programs delivered in under two years, most recently through GeekPack — Program partnerships including Verizon and United Way — Creator of The Through Line Method and The Curriculum Rescue — Creator of The 6 Decisions
Ready to fix the foundation?
Whether it's your business or your curriculum, I'd rather help you find the actual decision than sell you another tactic.